Services

YC MEDIA is a food-and-beverage focused public relations firm specializing in retail brands, culinary talent, cookbooks, and restaurants. Our services include:

Strategic Communications Planning

We create and execute strategic marketing and publicity plans, based on your needs and the market. Our results-driven, bespoke campaigns include market analysis, key messaging and press kit development, media relations and social-media campaigns.

Brand Development

Our knowledgeable and experienced team will work with you to define and polish your brand so we can deliver the right messages for newsworthy, impactful stories.

Media Relations

Our team has the experience and extensive network of contacts necessary to get the coverage that will build your business and benefit your bottom line. Our strong relationships with the media, together with our targeted approach and expertise in the food industry, deliver local, national and international exposure across all media channels.

Crisis Communications

We know that as your business grows, so do the challenges. We will flag potential future issues and work proactively to avoid a crisis. Should a crisis occur, we equip you with the right training, tools and resources needed to manage the problem and mitigate the damage.

Media Training

Through media training, we teach clients to deliver crucial message points in an effective and memorable way, project an entertaining and confident personality in television appearances, provide compelling statements for print and radio interviews and establish positive, long-term relationships with producers, editors and journalists.

Social Media Strategy and Execution

Our team develops and implements social media strategies to work in harmony with traditional media campaigns. Whether you need extensive social media training or creative ideas for driving your business goals, our team will develop, manage and monitor your online presence, craft original content to deliver your key messages and generate buzz for your brand online.

Special Events

We have experience planning events ranging from intimate 20-person lunches to 500-person cocktail parties, and not just in New York City. Whatever your needs, we work with you from the beginning to execute and manage flawless events that maximize the value of publicity, with the right journalists and opinion formers in attendance—whether it be for a local hometown event or a big-city book tour.

Partnerships

Because of our twenty years of experience working in the food industry, we have extensive relationships internationally with celebrity chefs, journalists and dozens of trusted vendors. We work with you to literally put your food (or drink!) in the mouths of the right people.

Book Tours

We arrange full-service book tours, including all mailings, follow-up, scheduling of personal appearances and travel arrangements, and we coordinate local media in each target market, in addition to pitching and scheduling national television and radio appearances.

Content Creation

Through our in-house services, we’re able to provide creative content for your business including video production, photography, art direction, branded editorial, and recipe development.